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By John Coupland

Social media. a method or one other, all of us appear to be 'doing it'. nice. although, doing what precisely? Are you getting the implications you predict? Do you've gotten an procedure that actually promises ROI? In our ever busy and noisy global, all of us desire readability. John Coupland has built 5 key ACCELerators™ so you might recognize go back on funding. those are underpinned via what he refers to as tactical engagement recommendations which allow you to combination your social media along with your all-important off-line networking. No hype. a hundred% fact. learn this publication, observe what John stocks with you, and you may ACCELerate™ Your Social Media.

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Sample text

Suddenly, social media may appear more appealing than you perhaps may have originally thought. Like I’ve stated already, face-to-face networking is second-to-none, so the point of outlining this is to help you qualify and strategise off-line networking. It could be that, where you have joined and are considering joining more than one off-line group, an effective on-line strategy becomes your additional ‘networking group’. Please hold on to that thought as you read on, as the purpose of this book is to help you get the results you seek and cut through the hype and noise out there.

As a part of his research for the book, Carnegie interviewed scores of successful people: inventors like Marconi and Edison, politicians like Roosevelt, business people, actors, explorers. Long before the internet, web or mobile phones, Carnegie also received the results of a telephone study which reported that in 500 telephone conversations the word ‘I’ was used 3,900 times. People love to talk about themselves: imagine how much higher that figure is likely to be today with the plethora of social media opportunities we have.

Just because my chosen business is social media marketing, it doesn’t mean that I’m exempt from the challenges you face. I totally relate to how the busy entrepreneur feels about being ‘pulled from pillar to post’. Social media, despite its potential benefits, can be incredibly disruptive. I feel many in my industry overlook this and simply tell you that it’s a must-have. What about the impact on all the other channels to market? Did they cover that, even mention it, too? The examples of multi-channels I have shared are by no means exhaustive.

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